This course is dedicated to the Key Performance Indicators (KPI) of a service oriented business model (e.g. Software as a service / SaaS). In the context of the dynamic system behaviour we introduced and explored in Part 1 and Part 2 we look at the following KPIs:
ARPU - Average Revenue Per User
MRR - Monthly Recurring Revenue
LTV - Life Time Value
CAC - Customer Acquisition Cost
And measures and metrics of viral adoption and exponential growth.
These metrics will be applied to the business models we explored in Part 2:
SaaS - Software as Service
Social - Building, growing and leveraging a community
Service - Managing an installed base and related product and services (e.g. maintenance)
The focus will be on the understanding of the performance metrics and how structure drives behaviour and how this translates into performance of the system or the business model. It helps to avoid simple mistakes and to advance ability to assess a situation, to make decisions and to take more effective action.
Participants: This course is for marketers, project/program managers, startups, business angels, investors, marketing / PR agencies, and social entrepreneurs ... everybody who is responsible for or interested in accelerating and sustaining growth. In short:
If you want sustainable growth and impact then this course series is for you.
Prerequisites: Just be curious and open to learn. No math required. Each course of series "The Shape of Growth" can be taken individually. Though it is recommended to take the three courses as they are designed in a progressive way.
Elements of this course:
Basic introduction into the topic (short lectures).
Simulation model ("Management Flight Simulator")
Quizzes and short game-surveys.
Discussion forum for shared and group learning.
Results from a field study from WITTIGONIA Insights.
The objectives of this course:
Deeper insights into behaviour of word-of-mouth / viral adoption.
Exploring how performance depends on system behaviour, which is drive by structure of the system.
Advancing awareness and further developing a system mindset
Advancing judgement and decision making skills
More information about related workshop seminars, content and services on www.wittigonia.com
Enjoy and spread the word!
This program and briefing center is led by Thomas ("Tom") Wittig. Tom is an expert in innovation, transformation and growth with a special focus on the business dynamics. He has extensive experience in business leadership working with new businesses, projects and established large businesses. He developed expert knowledge in system dynamics.
During 27+ years in the IT and high-tech industry Tom worked with Microsoft, SAP, and a number of high-growth companies. Building, growing, and optimising customer base, platforms, ecosystems, communities a high-volume operations and services.
Currently Tom works with Enterprise, Startups, Investors, and international organisations as advisor and innovation partner.
Read more about Tom on www.wittigonia.com.
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