INTRO Offer - NEW Course
15% off regular price.
Coupon Code: INTRO
This program and briefing center is led by Thomas ("Tom") Wittig. Tom is an expert in innovation, transformation and growth with a special focus on the business dynamics. He has extensive experience in business leadership working with new businesses, projects and established large businesses. He developed expert knowledge in system dynamics.
During 27+ years in the IT and high-tech industry Tom worked with Microsoft, SAP, and a number of high-growth companies. Building, growing, and optimising customer base, platforms, ecosystems, communities a high-volume operations and services.
Currently Tom works with Enterprise, Startups, Investors, and international organisations as advisor and innovation partner.
Read more about Tom on www.wittigonia.com.
In this course we are taking it several steps further. We are looking at more powerful model cases and simulations to understand the dynamics of growth:
Churn - impact of loosing customers (and replacing that lost business)
Renewal - impact of renewing service and subscription
Market Growth - increasing the addressable market (new product, new geography, new segment)
These elements bring new structures and therefore also new dynamics into the system we are exploring. We will look at different cases where we will apply this model system:
SaaS - Software as Service
Social - Building, growing and leveraging a community
Service - Managing an installed base and related product and services (e.g. maintenance)
The intention of this course it to provide a deeper insight into the behaviour of dyanamic systems such as a business model, a customer base, a community. It helps to avoid simple mistakes and to advance ability to assess a situation, to make decisions and to take more effective action.
Participants: This course is for marketers, project/program managers, startups, business angels, investors, marketing / PR agencies, and social entrepreneurs ... everybody who is responsible for or interested in accelerating and sustaining growth. In short:
If you want sustainable growth and impact then this course series is for you.
Prerequisites: Just be curious and open to learn. No math required. Each course of series "The Shape of Growth" can be taken individually. Though it is recommended to take the three courses as they are designed in a progressive way.
Elements of this course:
Basic introduction into the topic (short lectures).
Simulation model ("Management Flight Simulator")
Quizzes and short game-surveys.
Results from a field study from WITTIGONIA Insights.
The objectives of this course:
Deeper insights into behavior of word-of-mouth / viral adoption.
Advacing awareness and further developing a system mindset
Advancing judgement and decision making skills
More information about related workshop seminars, content and services on www.wittigonia.com
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Good news: we offer a referral program for our students and partners. You can refer and participate for each student who signs up.