This course was developed for people who want to build a business case in order to engage others. This can be a project or product manager who wants to get a budget for a new product, or a founder who wants to engage investors or board members.
The course provides a pragmatic set of tools, templates and video briefings and covers the following aspects of the topics
- How to prepare a business case
- Elements of the business case
- Know your numbers:
- How prepare the financial plan
- Key Performance Indicators
- Reality checks
- Routes to the audience and decision makers
- How to find your voice and approach
This course is applies to various situations and roles. You may find it particularly helpful in the following settings:
- You want to build and present a business case for a new product or campaign.
- You are a founder of a business and want to engage investors.
If you want to present your proposal with confidence and increase the chance of winning then this course is for you.
Just be curious and open to learn. You may also want to explore the other courses in WITTIGONIA Online Academy which cover complementary topics such as the dynamics of viral adoption, viral marketing dynamics and Key Performance Indicators (KPI) for a service and SaaS business.
Elements of this course:
This course is like a "living book". We are using new tools and formats and adding new content based on feedback. The elements may include
- Introduction to the topic
- Short video briefings
- Tools & Templates
- Discussion forum for shared and group learning
- Short surveys
- For specific topics we are also
At times we are also hosting a meetups in select locations and public online webinars. Please check our website at WITTIGONIA Events
We are conducting open research and sometimes we are publishing results from a field study from WITTIGONIA Insights.
The objectives of this course:
- To enable you to develop your business case and pitch
- To apply reality checks for your business case
- To enable you to deliver your pitch and presentation with confidence
More information about related workshop seminars, content and services on www.wittigonia.com
Enjoy and spread the word!
This program and briefing center is led by Thomas ("Tom") Wittig. Tom is an expert in innovation, transformation and growth with a special focus on the business dynamics. He has extensive experience in business leadership working with new businesses, projects and established large businesses. He developed expert knowledge in system dynamics.
During 28+ years in the IT and high-tech industry Tom worked with Microsoft, SAP, and a number of high-growth companies. Building, growing, and optimising customer base, platforms, ecosystems, communities a high-volume operations and services.
Currently Tom works with Enterprise, Startups, Investors, and international organisations as advisor and innovation partner.
Read more about Tom on https://wittigonia.net.
Frequently Asked Questions
Yes, we do. Please contact us by email to obtain further information and a custom quote. Contact: [email protected]
Yes, we can. Out options include custom courses as well as a special group-learning exercise for your team or organisation. Let's talk about your specific requirements and what we can do. Please contact us at: [email protected]
Yes, we do. We offer private courses with additional features such as live coaching, individual coaching, group mentoring, discussion groups, and even on-site engagements. Please contact us at: [email protected]
Good news: we offer a referral program for our students and partners. You can refer and participate for each student who signs up.
Some voices of previous participants:
"Filled with great insights and tips. Thank You!"
"This gave me some insights how to improve my plan and presentation"
"Definitely useful and recommend for preparing a case. Coaching was very effective for us."