Make YOUR Case

Create your pitch and business case

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This course was developed for people who want to build a business case in order to engage others. This can be a project or product manager who wants to get a budget for a new product, or a founder who wants to engage investors or board members.

The course provides a pragmatic set of tools, templates and video briefings and covers the following aspects of the topics

  • How to prepare a business case
  • Elements of the business case
  • Know your numbers:
    • How prepare the financial plan
    • Key Performance Indicators
    • Reality checks
  • Communication
    • Routes to the audience and decision makers
    • How to find your voice and approach


This course is applies to various situations and roles. You may find it particularly helpful in the following settings:

  • You want to build and present a business case for a new product or campaign.
  • You are a founder of a business and want to engage investors.

If you want to present your proposal with confidence and increase the chance of winning then this course is for you.


Just be curious and open to learn. You may also want to explore the other courses in WITTIGONIA Online Academy which cover complementary topics such as the dynamics of viral adoption, viral marketing dynamics and Key Performance Indicators (KPI) for a service and SaaS business.

Elements of this course:

This course is like a "living book". We are using new tools and formats and adding new content based on feedback. The elements may include

  • Introduction to the topic
  • Short video briefings
  • Tools & Templates
  • Discussion forum for shared and group learning
  • Short surveys
  • For specific topics we are also

At times we are also hosting a meetups in select locations and public online webinars. Please check our website at WITTIGONIA Events

We are conducting open research and sometimes we are publishing results from a field study from WITTIGONIA Insights.

The objectives of this course:

  1. To enable you to develop your business case and pitch
  2. To apply reality checks for your business case
  3. To enable you to deliver your pitch and presentation with confidence

More information about related workshop seminars, content and services on

Enjoy and spread the word!

Your Instructor

Thomas Wittig
Thomas Wittig

This program and briefing center is led by Thomas ("Tom") Wittig. Tom is an expert in innovation, transformation and growth with a special focus on the business dynamics. He has extensive experience in business leadership working with new businesses, projects and established large businesses. He developed expert knowledge in system dynamics.

During 28+ years in the IT and high-tech industry Tom worked with Microsoft, SAP, and a number of high-growth companies. Building, growing, and optimising customer base, platforms, ecosystems, communities a high-volume operations and services.

Currently Tom works with Enterprise, Startups, Investors, and international organisations as advisor and innovation partner.

Read more about Tom on

Course Curriculum

  Welcome and introduction
Available in days
days after you enroll
  Course Roadmap of Content
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days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for the lifetime of the course as long as you like - across any and all devices you own. From time to time we make updates and edits and changes to this course and our course program. We will send out information. Please make sure you subscribe to our mailing list and to keep your preferences up to date. In case we retire or terminate a course we will inform you in advance and keep the content available for you for another period of time, usually 30 days.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
I loved the course and would like our company to make this available to my colleagues. Do you offer volume discounts for organisations?

Yes, we do. Please contact us by email to obtain further information and a custom quote. Contact: [email protected]

Loved the course! Could you provide a custom course for our company?

Yes, we can. Out options include custom courses as well as a special group-learning exercise for your team or organisation. Let's talk about your specific requirements and what we can do. Please contact us at: [email protected]

Do you offer private courses?

Yes, we do. We offer private courses with additional features such as live coaching, individual coaching, group mentoring, discussion groups, and even on-site engagements. Please contact us at: [email protected]

How can I promote this course in my community?

Good news: we offer a referral program for our students and partners. You can refer and participate for each student who signs up.

Some voices of previous participants:

"Filled with great insights and tips. Thank You!"

"This gave me some insights how to improve my plan and presentation"

"Definitely useful and recommend for preparing a case. Coaching was very effective for us."


Get started now!