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Shape Growth 2: BETTER Projects
Welcome and introduction
Hello and Welcome! (3:05)
Course Introduction (11:01)
You and your learning objectives
ANNOUNCEMENT: Course and Content will be live on Sept 21st, 2015. Please see the course roadmap below.
Course opening: week of Sept 21st, 2015 - The first Sections are LIVE now!
Wish-list for suggestions is live for registered participants.
Your Wish-List - Suggest a topic or question to explore.
Bonus Material: Live recordings - Shape Growth Briefing Sessesion
Brussels - Short Trailer - Systemic Growthhacking Briefing, Nov 15 (7:58)
Brussels - Long Version - Systemic Growthhacking Briefing, Brusselss, Belgium, Nov 2015 (32:23)
London, Nov 2015. Shape Growth Live Workshop (3:44)
Recap and setting the stage
Short recap of Part 1 (17:13)
Bonus Material: Insights form the "Got Viral?" game-survey
Getting Real: Adding new elements to the business model (7:02)
Quick Poll: What are the key challenges?
Additional elements and structures
Churn - Loosing customers (15:42)
Renewal - retention, repurchase, renewal of service (11:02)
Market Growth - growing the addressable market (product, region, category, customer segment) (16:22)
Putting it all together - The combined model and "Management Flight Simulator"
The combined model in detail (4:15)
Quiz: All things considered...
Different mental models and assumptions (1:48)
A base case - behaviour of the combined model (9:34)
Service and Maintenance in the installed base (5:41)
SaaS - Software as a Service, Subscription model (6:19)
Social Networks and Communities (5:28)
Growth Hack Impact: Influencer Marketing
Influencer Marketing (15:57)
Growth Hack Impact: Campaigns - Shifting Gears
Shape Growth 2 - Campaigns Shifting Gears 1 (13:26)
Shape Growth 2 - Campaigns Shifting Gears - 2 (13:22)
Shape Growth 3 - Campaign Shifting Gears 3 (13:40)
Shape Growth 2 - Campaigns Shifting Gears 4 (8:09)
+++++ Upcoming lectures, content & tools +++++
Recap, Guiding thoughts, Feedback
Recap and Thoughts
Your feedback and wish list
Shape Growth 2 - Campaigns Shifting Gears - 2
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