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Shape Growth 1: Managing Dynamics of Growth
Welcome and Course Overveiw
You and your learning objectives
Hello and Welcome! (5:15)
Course Introduction & Overview (6:31)
The context
Lecture: The Shape of Growth - Some real-world examples (14:18)
Lecture: What are the implications? (12:32)
Discovering Growth - Exercise 1
Exercise 1: A simplified case (11:53)
Quizz: A simplified sample case
Discussion of exercise 1 results and dynamics (11:33)
Lecture: Why - Elements of the system (9:08)
Lecture: Why? - Discussion of "word-of-mouth" dynamic behavior (9:37)
Discussion and Exchange
General discussion board
"Got Viral?" - Survey results and insights
Lecture: Research Insights from game-survey "Viral Marketing" (10:27)
Bonus Material: "Got Viral?" Research Report from WITTIGONIA Insights
Discovering Growth - Exercise 2
Lecture: Same System - Different Shapes of Growth (1:45)
Quizz - Exercise 2
Discovering Growth - Same system, different behaviours
Review: Exercise 2 Results (3:11)
Lecture: Sensitivity Analysis - Different parameters, different shapes (14:47)
Bonus Material: Online Simulation - Viral Growth "Flight-Simulator"
Video Instructions and Demo: Online simulation tool (6:50)
Impact of Growth Hacks
Growth strategies ("growth hacks")
Discovery: Growth Hack #1 impact - Winning "high influential" early / late (3:13)
Discovery: Growth Hack #2 impact - Acceleration, Launching a product update (4:24)
Discovery: Growth Hack #3 impact - Quality impact of successful / failed updates (6:45)
Lecture: Real-world implications
Lecture: Real-world implications (Investors & Startups, and Innovation Challenge) (5:55)
Online Simulation Tool
Online Simulation Tool
Recap and guiding thoughts
Recap (12:23)
Preview - Even closer to reality (7:22)
Your Feedback & Wish List
Q&A with Tom - Berlin Sept 2015 - Master Class & Entrepreneur Workshop Seminar
About the session
Q: Why do startups make these hockey stick forecasts? And how to get out of the chicken-and-egg problem? (4:10)
Q: How did you become a system expert? And how can I learn it? (1:01)
Q: How to move from qualitative to quantitative planning of performance scenarios? And where do I get the numbers for the assumptions? (3:15)
Q: What is the right approach to modelling systems? How can I apply it? (1:08)
Preview - Even closer to reality
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