The mission and purpose of a customer success team is to keep the customers active and productive, to retain customer and to sustain and grow recurring revenue.
Customer Success can have a compounding effect on your new sales and new revenue growth in addition to recurring revenue.
This is an aspect which is often overlooked when making budget and staffing decisions about customer success. We will get back to this later in this post.
In this blog post and related video, we will talk more about SMART objectives and KPIs for Customer Success.