With this video we are starting a series of a few topics about Remarketing.
Remarketing (aka Retargeting) has been around for some time now. Still there are a lot of marketers who are not familiar with the planning and with the specific dynamics of remarketing. In this first video I am walking you through the fundamental feedback structure behind the remarketing flow and I will show you a case study about the impact of an optimized remarketing campaign.
Let's break this down into two steps and get started with the first part:
Watch the video: