SMART objectives

How to set smart objectives for your marketing team and agency

Whether you are delivering a project, developing a new product or running a marketing campaign it is always good to know what is expected and how the goals will be accomplished. In fact, uncertainty and ambiguity about goals and contribution are a major source of friction and dissatisfaction in organizations. Especially when it comes to reviewing and discussing performance and compensation it is more effective and a better experience when you have a clear goals and transparent contributions.

This blog post is all about SMART objectives, why they are important and how you can define and use them in your daily work.

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And watch the video in the next chapter.