Whether you are delivering a project, developing a new product or running a marketing campaign it is always good to know what is expected and how the goals will be accomplished. In fact, uncertainty and ambiguity about goals and contribution are a major source of friction and dissatisfaction in organizations. Especially when it comes to reviewing and discussing performance and compensation it is more effective and a better experience when you have a clear goals and transparent contributions.
This blog post is all about SMART objectives, why they are important and how you can define and use them in your daily work.
And watch the video in the next chapter.