How much budget to allocate on marketing versus sales?
When you planned your new product or service development you probably put a placeholder for sales and marketing in your budget plan. Once you put that stake in the ground your sales and marketing teams start developing ideas and competing for resources. Soon you arrive at a decision point:
How much to spend on sales versus marketing to launch your product and accelerate growth?
It is an old battle, but it has a new relevance:
Therefore, it would be a good idea to consider different alternatives and gain insights on the upside potential and downside risk of each alternative.
In this blog post I am walking you through some concepts and ideas.
And watch the related video in the next chapter.