Migration to the new product: How to safeguard the customer base? (VIDEO: 50:00)

When a new product or service is going to market, most organisations have to think about migrating the existing customer base. Safeguarding the customer and the revenue associated with them is a key priority - unless you want to loose your customer intentionally. But who wants that?

In this video I am introducing you to the migration from a system dynamics perspective.

What are your questions and insights?

Please share in the discussion group - preferably on Facebook.