Dear All, last week I was asked by a participant

"How to optimize and run campaigns in order to accelerate growth?".

So, I prepared a session for this which was just released:

http://academy.wittigonia.com/courses/the-shape-of...

The session has 4 modules:

  1. Looking at the base case scenario and then comparing it to a run with a direct sales & marketing campaign.
  2. Then we are exploring how to optimize for contribution margin (cash).
  3. The third module explores the impact of optimizing for accelerated market share attainment.
  4. And finally we bring it together by comparing the impact of the different runs relative to the base case.

Enjoy the learning, share your insights, questions and ideas. ...and if you like it, please spread the word so that we get more views from other participants.

Shape Growth!

Tom